Early marriage Essay

Early marriages are marriages that happen between people under the age of eighteen. Such marriages are spread all over Palestine. In particular, they occur in Palestinian rural rather than urban areas. These practices take place for several reasons. One very important cause is the religious definition of adulthood which is more related to physical and biological aspects rather than psychological and behavioral. Another essential purpose for this practice is the lack of adequate education. Moreover, sometimes it is caused by the negative social point of view that links between fertility and age for women. However, governments, nowadays, are working to decrease the practice of early marriage as it deprives girls from their major rights and causes many health consequences for them. One effect of the early marriage is that it takes away many of the girls’ major rights. Firstly, it deprives them from the right to continue their education. As an illustration, the majority of girls, especially those who live in rural areas, are forced to get married instead of persisting their education. Furthermore, this deprivation results in lack of knowledge on how to raise the children well. Secondly, being forced to marry at an early age does not allow the girls to choose their lifelong partner. Thus, it makes her more of a follower instead of taking her decisions by herself. Finally, girls who marry at a young age are often isolated from their society and friends. This means, most of the young wives do not have the right to communicate freely with their family and friends since the responsibilities does not allow them to do so. On my point of view, forcing young women to marry before they reach eighteen years old is a violation against basic human rights. Another possible effect of the early marriage is that it leads to some bad health consequences on the woman herself and on her children too. For example, young brides are expected to become pregnant at an early age and there is a strong connection between the age of a mother and affectionate mortality. To be specific, Girls ages l0-14 are five times more likely to die in pregnancy or childbirth than women aged 20-24 and girls aged 15-19 are twice as likely to die .additionally, young mothers live greater risks during their pregnancies and suffer from many complications. For instance, they go through many dangerous conditions such as heavy bleeding, fistula, infection, anemia, and eclampsia which contribute to higher mortality rates  of both mother and child. In addition, early marriages may also lead to vulnerability to HIV/AIDS among young wives. To be particular, in Africa, Being young and female is a major risk factor for infection and young girls are being infected at a considerably disproportional rate to that of boys. Despite the fact that early marriages are sometimes seen by parents as a mechanism for protecting their daughters from HIV/AIDS, future husbands may already be infected from previous sexual encounters; so, it is a risk which is particularly serious for girls with older husbands. The lake of major rights and the physical consequences are some of the effects of early marriage that leads to a poor life to an innocent child. Therefore, there has to be more emphasis on the governments to convince people against it .However, families, nowadays, have recognized that young marriages are not good for children especially for girls. In addition, some concerned groups have actually tried to make new laws in countries so that the legal age of marriage will be raised to eighteen or more in order to save lives and create a better world for females.

Eva Duarte de Peron Essay

Eva Duarte de Peron started her life in Los Toldos in Buenos Aires. She was born on May 7 1919. Her father spent some time in high position in the political ladder where he was able to acquire great wealth. Her father died through a road accident in 1926 leading to the family to lead a poor life. At this moment, Eva was still in primary school. As she grew older, she took much of her life thinking on what she would do in her life. She was active in local theaters and spent much of her young life as an actor. She also engaged in poetry where she would right poems and perform recitations. She had the vision that her calling was in the public eye and therefore she refused to be just a small town girl. She collaborated with Tango singer Augustin Magadi whom she went with to the city of Buenos Aires where she started her life as an actress. She arrived in Buenos Aires in the3 1930’s. By 1945, she had already become a star in acting. She was heard in numerous radio shows and appeared in many plays. She joined a company of Armado Disepolo who was one of the best directors at that time. In 1943, she joined a radio station known as Radio Belgrano in 1943 where she started a series where she continued until 1945. It is at this time when the political climate had started growing hot because the elections were near (Del Testa   & Lemoine   pg 144-146). Eva got in a relationship with Juan Peron who was the chair of National department of labor. They faced some hardships at the beginning of their relationship. In 1945, Peron was asked to leave his office. This enhanced Eva to start questing for power when she realized that Peron was out of power. This motivated her to pull off her ideas. She was able to influence others by making her own personal appeals to the workers and military. She asked for favour of all the people on the basis on their personal loyalty to Juan Peron. This shows one of the qualities of leadership which she showed because this was an effective tactic by requesting people to do something that is not necessary for them to do (Gunson   & Chamberlain pg 221-222). This is a tactic, which Eva used in the rest of her political life. Eva accompanied her husband in his campaign trails where at each campaign she greeted people and introduced her husband to give speech. In 1946, Peron won the elections with a landslide and became the 29th president of Argentina. The determinant of Eva to gain what she wanted us seen in whole of her life. She worked tirelessly to make her husband gain the power that he aspired. She was able to set goals, which were achievable throughout her political career. This began when she was taken to labor secretariat where she was supposed to develop a labor policy for women (Adams pg 16). Despite the opposition that she got from men who thought that women were not supposed to hold such powerful positions, she was able to accomplish all, what was required of her in her position. The opposition did not deter her from doing what was expected of her (Chasteen & Wood pg 214-215). She was a charismatic leader who showed evident strong need for power. She would work long hours during the day and during the night so that she would get her work done. She also used to gain influence and impress her followers with furs and expensive clothes and jewellery. After years of fighting for women rights and freedom in Argentina, a law was passed in 1947, which gave women the right to equal suffrage. Eva worked with legislators, women who gathered in the civic centers, delegates who would come to see her and used the media to advertise the cause of equal suffrage to women. Her persistence and commitments was clear, as she would broadcast personal messages to all women urging them to join the fight for human rights. She possessed practical intelligence which helped her to network her ideas and which led to success. It is during this time that women in Argentina started seeing Eva as their spokesperson (Lewis pg 195-196). This is because she would motivate them and also encouraged and pushed them to go as far as they could in their lives. Women movements acted as good stepping stone for Eva. She attained the position of the president of the Peronista Women’s Party. As a result of her leadership skills throughout the fight for women suffrage, women put their loyalty in her. They put trust on her to make the right political decisions on their behalf. This lead to women to vote for Peron in the 1951 election as a show of allegiance to Eva because of her good leadership. It is believed that it is Eva’s constant workings with the descamisados or the shirtless ones that gave Peron the much political power that he enjoyed. Eva was able to make Eva Peron Foundation, which was established in 1948 to stand until 1955 when the military dismantled it. (Aufderheide   pg 159). Another characteristic that made Eva be a good leader is that she was able to articulate her goals, which had deep roots in the mind of her followers and in their hearts. She led the jobless, the laborers and the jobless. She was able to tell them what they wanted to hear and supplied them with what they needed in order to live. She was able to connect what she told the people with her upbringing. She used herself as an example of what they could be because herself she came from a humble background to attain the position that she held. She gave people of Argentina hope and self confidence in their lives. This shows the kind of charismatic leader she was which helped people to be loyal to her. Eva had a social exchange with Argentinean’s people. She provided them with hospitals, schools and houses. As a result of these connections, they gave her their everlasting loyalty. One of her greatest achievement was the construction of a huge housing project known as Eva city. (Chasteen & Wood pg 214-215). It consisted of four thousand homes where many people lived. This enhanced the connection that she had with the people. Eva made also of self sacrifices by working long hours and she showed total dedication to her work. She would take breaks to go to benefits and to attend functions, which were established by the workers. This loyalty and dedication made people have so much love for her. She sent personal funds to Italy to assist the poor people in Italy. It is this characteristic that people liked in Eva because they were able to see the more personal side of the leader and see the devotion she had to their cause by sacrificing her personal resources. Eva had great amount of surgency in her work. She was very dynamic, exuded self confidence and never showed any signs of staggering. She wanted people to look at her for help and she wanted them to see her as their savior. She showed dominance in political matters and her extrovert character in 1947 when she addressed six hundred women. It is here where she insisted her name to become the battle cry for women allover the world. She was very courageous in his persistence for women to be given the same rights as men especially when the issue of women suffrage was a hot topic in Argentina (Spengler   pg 27-30). She was also an expert in matters of social welfare. She received also of praise from other countries for the social services that she offered. She received the medal and ribbon of the Legion of Honor by the French government. This made her to be elected as a knight to French government. She also received the Great Cross of Isabel the Catholic that is the highest decoration in Spain. Her transformational leadership led the country to become New Argentina. She assisted in reduction of joblessness, hunger and poverty among the people. Her vision of creating a new society for her and the people realty (Lewis   pg 195-196).   As a result of the connection that she had with her followers, she was able to target what was most great importance to the masses by taking an active role in every project. Eva will remain to be remembered in Argentina and in all parts of the world because of her leadership during her times. This is because of all the contribution that she made in the society despite the criticisms that were directed towards her because she was a lady. However, she will be remembered for proving her critics wrong and proving that women can also be leaders just like men (Chasteen & Wood pg 214-215). Work cited Adams Jerome. Liberators, Patriots, and Leaders of Latin America, 2nd edition, New York, McFarland & Co., 2010. Aufderheide Arthur .The scientific study of mummies, New York Cambridge University Press 2003. Chasteen John & Wood James. Problems in modern Latin American history: sources and interpretations: completely revised and updated, Lanham, Rowman & Littlefield, 2004. Del Testa David & Lemoine Florence. Government leaders, military rulers, and political activists, New York, Greenwood Publishing Group, 2001. Gunson Phil & Chamberlain Greg .The dictionary of contemporary politics of South America, 1st edition, New York, Routledge, 1989. Lewis Daniel .The history of Argentina, New York, Palgrave Macmillan, 2003. Shafik Aasef .Global Peace Lovers,1st edition, Bloomington, Author House, 2009. Spengler Kremena. Eva Peron: First Lady of the People, 1st edition, Minnesota,

Keats and Shelley

The works of Keats and Shelley have attracted the attention of many scholars of English literature. In this essay, an attempt is made to compare the literary works of John Keats and Percy Shelley. This comparison is relevant due to the fact that both the poets were the contemporaries.John Keats can be considered as belonging to the Romantic school in English literature because he wrote many poems regarding the importance of love which he considered as the basis of living as without love there is no goal for human existence. This indicates the spirit for life possessed by Keats. In some of his poems Keats expressed his love for the lady who becomes the central character of his poems.   However, there are also poems which reflected the sadness, melancholy and utter despair and hopelessness regarding the human existence. This can be experienced by the study of his poem â€Å"Ode on Melancholy†.This poem demonstrates the fact the human pleasure is temporary and it is susceptible to miseries and pain. In this poem, Keats seems to suggest the temporary nature of happiness and that life is illusion as always it is not possible to achieve what one desires. On the other hand in his â€Å"Ode on a Grecian Urn† there is a different feeling expressed by the poet. In this poem Keats is full of happiness and positive feelings as he believes that life is full of happiness and it is beautiful. In this poem, several times there is the use of the word ‘happy’ which indicates the mood of the poet while writing this poem.In fact his â€Å"Ode on Melancholy† and â€Å"Ode on a Grecian Urn† shows the two different views. Nevertheless, they also reflect the reality of life. Thus, Keats expressed both positive and negative feelings in his poems. These two different poems seem to indicate the contradictory nature of his poems. Nevertheless, melancholy is required to realize the value of happiness. Hence, in order to fully appreciate happiness or joy one should be aware of melancholy as well.One can even find the fact that melancholy is in fact necessary to enjoy the experience of happiness. Hence two different poems have been composed by Keats to fully appreciate joys and problems in life. The poems of Keats remind us that after all we are humans and that humans are mortals. Keats also speaks about the inevitability of death and he romanticizes the pleasure of painless death.(Victoria, 2000)Keats’s â€Å"Ode on a Grecian Urn† and Shelley’s â€Å"Ode to the West Wind† were composed during the same year. Being Romantic poets the critics might expect both of them to express the same feelings. However, both the poems give different messages. Shelly seems to believe in change and hence always there is hope as misery should be followed by happiness just like there are different seasons.Thus, Shelly is more positive and hopeful of the present world although he accepts that there is both melancholy an d happiness in one’s life. Keats seems to believe in static life and life without much of activities while Shelly believed in life full of motion, change and dramatic developments. The changes in nature are represented in his poem. Here for Shelly wind becomes symbolic expression of motion and change.The poet is also optimistic of death because when there is death, there is birth also. Shelly seems to believe that change is life and life is change. Shelly speaks of god of change although this god of change may mean of god of destruction. This implies that he respects even the negative developments in the human life. This is proved by the fact that the poet even welcomes death because it is followed by birth and thus there is hope even in death. Thus, when compared with Keats, Shelley is more optimistic of life with motion and he enjoys both good and bad experiences in life. He claims to be a product of autumn.He knows the happiness and melancholy of an autumn creature. For Ke ats beauty is seen in the stillness of the urn. He enjoys the motionless life of the urn. In the work of Keats there is reference to the melancholy life. In spite of these differences, in their different poems, both Keats and Shelley discuss regarding the hidden meaning of silence which is described by the use of different expressions. (Victoria, 2000)Although both Keats and Shelly belonged to the school of Romanticism in English literature and although they wrote the poems during the same year, there are significant differences between their poems â€Å"Ode on a Grecian Urn† and â€Å"Ode to the West Wind†. While Keats expressed his love for stillness, Shelly considered life as full of motion and action.Bibliography(2000). â€Å"Discussion Questions about the Poetry of Keats and Shelley†, The Victorian Web Before Victoria: Selected Authors from the eighteenth and nineteenth centuries, Retrieved online on 30-08-2005 from http://www.victorianweb.org

Sustainable Lifestyle

Sustainable living is the maintaining of one's life or lifestyle at a steady level without exhausting resources or causing damage to the environment. It is a lifestyle that assumes continuous economic growth without irreversibly damaging the environment. Sustainable living is also a lifestyle that reduces an individual's use of natural resource. Having a sustainable lifestyle brings about change especially in the society.It provides us with the energy we need to be a positive force in the world. It is also about taking control of our own lives positively by getting what we need and to what we want, changing direction of the world and not destroying it, setting an intention that fosters and empowers the things we care about, which in the end gives us strength, clarity and purpose to live a better life. Living a sustainable lifestyle is more about common sense & making practical choices.Because sustainable living is all about making choices in the modern world, it is easily accomplishe d by breaking down the requirements of living into the following categories: Shelter, Food, Water, Power, Transportation and Waste. These categories represent all the areas in which sustainable living choices can be made. When it comes to Shelter, smaller homes are preferable as it creates a more fulfilling sustainable lifestyle both Indoor and outdoor. Smaller homes need less utility payment because fewer materials went Into its construction and therefore fewer materials are needed to maintain It.There would be fewer belongings, less debt and greater freedom for those who choose It. As for food, reducing consumption is the starting point towards achieving a sustainable lifestyle. According to Victoria Klein, the Author of 48 things to know about Sustainable living, â€Å"The mantra for sustainable living is: Reduce, Reuse and Recycling†. This way, we have the capacity to endure, save time, spend money wisely, and reduce waste and electricity. We would also have the ability t o simplify our everyday life.One of the challenges of living a sustainable life Is to find balance In our personal lives because for many people, sustainability Is all about balance. To find balance In our world, we must find balance In ourselves and we begin by taking care of ourselves, then our families and environment. Sustainable living Is very Important In the world we live In because there Is only a limited amount of natural sources on the earth and when It runs out, there would be none left.For example, you don't need to take your car If you are not going somewhere far, you don't need to throw away your plastic bottles when you know It can still be used (by recycling), you don't need to waste electricity during the day when you know there Is solar power (It Is sustainable)available. Changing your lifestyle to be more sustainable offers opportunities to save more money, help Increase the quality of home and possessions and contribute to a healthier style of living on the Earth .Living sustainable meaner that whatever we do has the least Impact, the least waste and Is a cycle and meaner that can be repeated Indefinitely without cumulative damage to the world. We need to eat the right foods, educate ourselves (know little of everything) and make friends. A sustainable life Is one In which physical and spiritual health provides us with energy to affect positive change In our society. In order for us to live a sustainable life, we need to find something positive that Inspires us. Positive reinforcement to the g things that inspire us would serve as a boost when maintain a sustainable lifestyle.

Discuss and evaluate the Nixon administration in terms of its foreign Assignment

Discuss and evaluate the Nixon administration in terms of its foreign and domestic policies - Assignment Example es included negotiation with China to reduce commitments of manpower to foreign nations, detente with the Soviet Union to negotiate peacefully, limit weapon trade between the U.S. and USSR, minimize public support for the war, and have peace through honor with the Vietnam (Tindel & Shi 1167). In 1970s, President Nixon decided to lower the prices of goods in order to achieve economic efficiency and lower the inflation rate that was high at 4.7% (Tindel & Shi 1119). He argued that lowering the prices of goods creates less supply and increase demand, thus creating shortages (Tindel & Shi 1119). A significant number of economists supported Nixon’s price control policy and argued that lowering prices of goods is a more efficient strategy in solving relatively mild inflation. Nixon’s primary target was to trim down the inflation rate by doing everything possible to stop the Korean War and Vietnamese war in which the U.S. was involved in (Tindel & Shi

Organizational Change Project Essay Example | Topics and Well Written Essays - 250 words

Organizational Change Project - Essay Example The organization has also undergone transitions from its family based orientation to its current form that is professionally managed. Simmons has also identified a decision-making culture in which decisions are based on the organization’s history. Its culture also involves creativity and innovation, utility optimization and customer satisfaction as core principles. Even though it once deviated from its core objective of manufacturing mattresses, the organization realigned to its original objective. Two years ago, Simmons recruited Eites, a dynamic manager who has proposed a cultural change program to the organization’s environment that has become unfavorable. Effects of recession and the September 11 terror attack besides bankruptcy of three major customers have for example hit the organization. One of the organization’s suppliers also delivered spoilt raw materials, leading to defective product (Edmondson, 2007). Facts in the case identify diversified challenges and problems that require change. Its historic decision making culture that induces rigidity and resistance to change is an example. The organization also faces adverse economic conditions from recession and effects of the terror attack. Resistance to proposed changes and receipt of bad materials are other issues that identify the need for change (Edmondson,

Models of Leadership Essay Example | Topics and Well Written Essays - 4500 words

Models of Leadership - Essay Example & Angelo K., 2004). This factor is the key in leadership. There are a number of leadership styles that are proposed in various books journals, periodicals and the internet. In this paper, only some of them are discussed very briefly as it is not possible to discuss each and every leadership style also these are discussed briefly so that these can be applied to the selected organization in much more detail. But are these styles of leadership actually followed in the organizations today To look into the practical application of the various leadership styles, a company that specializes in the manufacturing of computer hardware components, Softech Company is selected and leadership styles followed at two different levels of management are discussed and analyzed. There is an in-depth analysis conducted on the style of leadership that these managers follow and the way they deal with their subordinates and what influence their subordinates have through their personalities. For the purpose of analyzing the application of leadership, Softech Company was selected. The company background and rationale for selection is discussed later in the paper. Two levels of the organization were focused for the analysis of the leadership style possessed by the leaders. One top level executive was chosen for the purpose of analysis and another middle level manager's leadership style was studied. The names and complete designations are kept confidential as the respondents didn't want to disclose this information. The styles of these managers vary broadly in terms of their approach to the tasks and subordinates. Models of Leadership Definitions The different models of leadership that will be discussed in this section are discussed under three theories of leadership, namely; 1. Trait Theory 2. Behavior Theory 3. Situational Theory The different models under these theories are discussed below: 1. Trait Theory This theory is based on the presumptions that leaders are born with some special traits. These traits are not possessed by those people who follow the leaders and are unique to the leaders only. Stogdill's & Mann's Research The specific traits that are possessed by the leaders (Stogdill R., 1948) that differentiate the leaders from others (Mann R., 1959) are five in number and are as follows: a. height of energy and activity b. intelligence c. self-confidence d. task relevant knowledge e. dominance Other Traits by Various Leaders Various famous leaders in the organizations have identified a number of traits that they think are possessed by the leaders. These traits are as in the table 1 in the appendix. Thus, these traits were identified by various leaders and all of them have different traits identified but the common element still remains the 'social influence'. 1. Behavior Theory Unlike the trait theory, the behavioral aspect of leadership focuses on the behaviors of the leaders

Mental Health- Young Adults and depression Essay

Mental Health- Young Adults and depression - Essay Example It is estimated that about 5.8 % of males and 9.5 % of females in the world experience a depressive episode every year (WHO 2001). Depression is a condition that should be differentiated from the normal feeling of sadness and decreased mood that is normal event in everyday’s life. There are several psychiatric conditions classified by the diagnostic and statistical manual of mental disorders (DSM IV TR) that are characterized by depressed mood also called mood disorders. All of them can be characterized in two broader groups depending if person had manic episodes which are major depressive disorder and bipolar disorder. There are many subtypes of these conditions, but they are all characterized with episodes of depressed mood, diminished sense of pleasure and interest, feelings of guilt and low self esteem, feeling of low energy and worthlessness, insomnia, changes in appetite with weight loss or weight gain and other symptoms that can be a major cause of disability in the nor mal functioning of one person and other symptoms (Sadock et al 2002). ... ity to think or concentrate; indecisiveness - Recurrent thoughts of death, suicidal ideation, suicide attempt, or specific plan for suicide (Kendler and Gardner 1998). Major depressive disorder is a condition without exact known pathopfisiology. Based on some clinical and pre - clinical trials it is suggested that disbalance of the serotonin, norepinefrine, dopamine and other neurotransmitters is the major etiological factor for depression. These conclusions are based mainly on the efficacy of serotonin reuptake inhibitors (SSRI’s) and other specific antidepressants in treating the symptoms of major depression (Nutt 2008). The mechanism of action of these drugs is more complex than simply elevating the levels of serotonin for example, because other substances like cocaine for example that cause only short elevation of the neurotransmitter levels are not effective in controlling the symptoms of depression on a longer terms and can even cause depressive episodes (Viggiano et al. 2004). Also it is known that several weeks of treatment with antidepressive drugs are necessary in order to achieve changes in the symptoms (Quitkin et al. 1996). This suggest that the mechanism of action of antidepressants is more complex where antidepressants after the initial effect on neurotransmission trigger subsequent neuroplstic changes in the brain that will result in a longer-term in the psychologic behavior of the individual. This only suggest that other factors than serotonin levels, like social, psychological, environmental and other are important in the development and treatment of depression (Robert and Frazer 2002). Other theory that tries to implement more integrative approach in understanding the etiology of depression is Diathesis-stress model that concludes that depression

Tourette Syndrom Term Paper Example | Topics and Well Written Essays - 1750 words

Tourette Syndrom - Term Paper Example A person is only diagnosed with this disorder if he/she has had both motor and verbal tics for at least one year (NINDS, 2010). There is no specific test for diagnosis of Tourette’s syndrome; however, neurologists often conduct MRI, Neuro-imaging studies, CT scans and EEG studies in order to rule out other neurological problems similar to Tourette’s syndrome (Abram, 2010). Other neurobehavioral problems often associated with Tourette’s syndrome include ADHD, learning disabilities and obsessive compulsive behaviors (NINDS, 2010), sleep problems are also common with people having Tourette’s syndrome (Abram, 2010). The Tourette’s spectrum also overlaps the autistic spectrum including Asperegers and Pervasive developmental disorder (Shapiro, 2001). According to Jankovic (2001), diverse studies involving neuro imaging, biomedical research and genetic studies have confirmed the inheritance of Tourette’s syndrome. It has been found to be an inherited, developmental disorder of synaptic neurotransmitters (Jankavic, 2001). The inheritance factors are also related to prevalence of other associated disorders like OCD and males at risk are at a greater chance of developing tics as compared to females at risk (NINDS, 2010). ‘Tourette’s syndrome is widely considered to be genetically determined’ (Patel, 1996). The exact cause of this neurophysiologic disorder is unknown, however, researchers have been suggesting over time that people with Tourette’s syndrome show abnormalities in level of certain neuro transmitters in the brain including: dopamine, serotonin, nor epinephrine and abnormalities in certain brain areas like basal ganglia, frontal lobes and cortex (NINDS, 2010). Investigations based causes of Tourette’s syndrome are being conducted on a vast scale throughout the world. The NIH itself sponsors researches in this regard, involving: Genetic studies, neuro imaging, neuro pathology, clinical trials

Final Reflection Paper Essay Example | Topics and Well Written Essays - 1250 words

Final Reflection Paper - Essay Example I consider the 2nd reflection as the most significant of the three with the reason that it builds the foundation of Christian understanding that were it not for Christ’s sacrifice, mankind could have perished in sin. It is through Christ’s redemption that all these things such as peace, forgiveness, justice, and life were granted to us. Considering that Christianity is the major religion in focus, all issues addressed in the course are based on the fact that all human beings are created in God’s image and thus have to do what is expected of them by God and what pleases him most. No person is superior to another and that guarantees equality in all spheres of life. Violating human rights as well as disrespecting others is sinful and against the teachings of Christ. Generally, all religions have some principles and beliefs that may be in common regarding humanity, thus they should act in unison to establish peace and seek for justice whenever necessary (Moore 440). The course has also taught me the biggest lesson that for all the above to be achieved, each individual has an obligation to act responsibly and account for his or her action. Self respect, morality, and repentance are the building blocks of peaceful co-existence. How the Christian doctrine, â€Å"God hates sin† provides resources that help Christians to respond to the global concern of Justice In one way or another, every human being has sinned against God, straight from the time of Creation in Genesis. Several Biblical teachings act as resources for teaching believers that God really hate sin and he punishes evil deeds. This is seen from Lot’s story when God turned her into a salt pillar on her way from Sodom. This was due to the crime of a backward glance, according to chapter 19 of Genesis. When a Christian reads this story, he gets to question himself if the act of turning back to look at her home really deserved a death punishment. Similarly, in Acts 5, when Anan ias and Sapphira lied to the apostles, God stroke them to death in the midst of the entire church. Believers tend to struggle to get an understanding on how something that seems so minor could result into a severe judgment. One of the most fundamental tenets of justice is that the given punishment must be in line with the crime committed. This reminds Christians that God hates sin and that their actions qualify them for eternal sentence of sin. According to the doctrine, â€Å"God hates sin,† sin is any act of treason against the only judge of the universe and the sovereign lawgiver. Sin is described as ungodliness, rebellion, wickedness, abomination, ad lawlessness. In this sense therefore, sinners are traitors, who refuse to think, love, obey, and serve God who endowed them with breath, life, and everything on earth (Tiessen 249). Those who sin spurn the love of God, despise his sovereignty, look at his commandments with contempt, and mock his justice. God finds our sins mo rally revolting, cruel, monstrous, issues that are a reality. If people cannot view their sins the way God views them, then it stands to reason that they do not see the just judgment the way he sees it. Clearly, Christians live by this established principle that the seriousness of an offense is measured by its inherent nature as well as by the one offended. Our sins have offended a holy and glorious being and

Homeland Security Advisory System Research Paper

Homeland Security Advisory System - Research Paper Example In line with its’ key mandate, the Department of Homeland Security developed the Homeland Security Advisory System, which according to Walsh et al. (2011), is a color-coded terrorism threat advisory scale. This present research paper mainly seeks to explore and discuss the creation, evolution, and the current state of the Homeland Security Advisory System. Creation of the Homeland Security Advisory System The Homeland Security Advisory System was formally created on 12th March 2002 after a Presidential Directive for providing a â€Å"comprehensive and effective means to disseminate information regarding the risk of terrorist acts to Federal, State, and local authorities and to the American people.† According to Walsh et al. (2011), the Homeland Security Advisory System’s color-coded terrorism risk advisory scale used to inform the public as well as other concerned authorities on the level of terrorism threat for a particular place or region at any particular time . The indicators of threat were supposed to make the public alert at any time on the level of terrorism threat that is prevalent within their present environment or the nation at large. Therefore, in case of elevated, high, or sever level of threat, citizens are usually required to be extra cautious, report about any suspicious activity, and be prepared in case a disaster strikes. For example, in case the alert level is elevated, high, or sever citizens are usually asked to avoid crowded places and be on the lookout for suspicious characters. Moreover, after the creation of the system, all security procedures within government facilities were tied to the alert level issued by the Homeland Security Advisory System. Therefore, when the alert levels is elevated, high, or sever, the security checks at government facilities are usually heightened and there is extra patrol check on these facilities. It is vital to note that the adjustments made on the advisory scale are usually made based on intelligence reports that have been gathered by the Department of Homeland Security, the Central Intelligence Agency, and other relevant law enforcement agencies (Alperen, 2011). Evolution of the Homeland Security Advisory System After its creation, the Homeland Security Advisory System was headed by Mr. Tom Ridge, who was the then Assistant to the President for Homeland Security but the task of developing, implementing, and managing the system was vested to the office of the Attorney General. However, Alperen (2011) stated that exactly after nine months since the system was created it was merged with the White House Homeland Security Council and the Department of Homeland Security, which were both created after the enactment of the Homeland Security Act of 2002. This change was seemingly meant to ensure that these two bodies work in joint co-operation to increase their effectiveness and to ensure minimum conflict between the bodies as some of their tasks overlapped which each o ther. The merge that occurred also eliminated the office of the Attorney General from the task of administering the system and it was passed on to the Department of Homeland Security, which was in a better position to manage the system than a law office that was not even part of law enforcement a

How did the term 'Butskellism' arise Was it justified Essay

How did the term 'Butskellism' arise Was it justified - Essay Example In this paper the historical view will look at the content of ‘consensus’ and how it emerged and was translated into actual policies. In short what actually was the postwar consensus? There onwards the academic debate which surrounds and is continuing as we write; so to speak; will be examined. The core questions like; was it a consensus or was it political rivalries misnamed as consensus? Was it an elite consensus or a broad consensus of electorate to the political center? Reference will also be made to the consensus or otherwise of the interest groups (trade unions etc.). An attempt will be made to situate this discussion within the overall structural matrix of British Political System. The purpose is to show that the structure and the dynamics within, actually construct constraints and boundaries which form the context of UK Politics and any radicalism/drastic change is perceived as out of context. This argument will be supported by a brief comparative political analy sis with mainland European model. It will also be supported by referring to the underlying core value structure of UK, which forms the basis of any socio-political construct. The consensus has probably always existed in British Politics, in its different variants, within the confines of practically two-party parliamentary system. This will be demonstrated in the later part of this paper, as for now, as a point of departure of this paper, it is suffice to address the ‘postwar consensus’ and it’s ‘moderately satirical’ Economist typification as Butskellism. It is perhaps an erroneous assertion to call consensus; postwar. It did not spring up suddenly between two political antagonists just after the Second World War. The War time Conservative government was a consensus government. The achievements of the Coalition Government of 1940-45 are termed as the harbinger of postwar-consensus (Addison.1975). Our assertion however is that consensus is the quintessential British Political

The Difference between Macro and Micro Economics & Price Elasticity of Essay

The Difference between Macro and Micro Economics & Price Elasticity of Demand - Essay Example Microeconomics focuses on the demand and supply of a single product. It studies the behaviour of a particular institute in the market, helping in the management of that institute. It helps in answering various questions such as what type of a product is to be produced; how much of that product is to be produced to meet the market demands; how is it going to be produced; what raw materials are going to be used; what type of fuel would be used; for whom the good is to be produced; and many other such questions are answered via microeconomics. So all the choices a particular person makes comes under microeconomics because he is just concerned with what he is producing rather than the total production of a particular good in an economy. Macroeconomic issues are related to the balance between aggregate supply and aggregate demand. If the aggregate demand gets much higher than aggregate supply, inflation and balance of payment deficit (exports become greater than imports) can take place. O n the other hand, if the aggregate demand gets lower than aggregate supply, recession and unemployment may occur. So it is crucial to maintain the balance between aggregate supply and aggregate demand and macroeconomics helps in doing so. ... Task 2: The Price Elasticity of Demand (PED) measures how much the quantity demanded of a commodity responds to a change in price of that commodity. Price Elasticity of Demand can be calculated by using the following formula: Price elasticity of demand = Percentage change in quantity demanded / Percentage change in price For example, if there is a 40% rise in oil price and the demand for oil decrease by 10% then Price Elasticity of Demand will be -10% / 40% = -0.25. The value of PED is always negative, because demand graphs are mostly downward slopping, meaning that price and demand always go opposite. An increase in price will result in a decrease in demand and vice versa. Thus there will always be a negative figure which would make the sign negative. If the quantity demanded responds substantially to the changes in price, the demand for that good is said to be elastic. On the other hand, if the quantity demanded responds slightly to changes in prices, the demand for that good is sa id to be inelastic. PED helps us in determining whether a good has elastic or inelastic demand. Ignoring the negative sign, if PED is greater than 1 then the demand will be elastic and if PED is less than 1 then the demand will be inelastic. Consider the example of oil. A rise in the price of oil may result in a slight decrease in the demand of oil. The vehicles will continue to use oil, so people would have to pay higher prices. The slight decrease in demand may occur because some people might shift to bicycling. In this case the demand for oil is inelastic. Goods which are classified as necessities have inelastic demand. A patient would have to buy a life saving drug how much expensive it might be

Topic Selection Process Essay Example | Topics and Well Written Essays - 250 words

Topic Selection Process - Essay Example When I went to the internet and searched on conflict, the results were amazing. There were results on the definition of conflict, conflict management, and conflict resolution (Alice, 2003). Many topics on conflict were available including the causes of conflict, types of conflict, and conflict examples. Searching conflict management gives an interesting result about conflict management skills. When I searched on the topic conflict management, a lot of articles came up. This shows the huge amount of literature available on the topic (Gleditsch, 2002). There are book in electronic form and also in print form which are available, on conflict management and resolution. The literature available is sufficient to complete my project. Recognizing that the initial questions one typically presents on a given topic are not (yet) crafted to the level of specificity required for a research question—and these initial questions really just serve to get you into a particularly body of literature, what makes a good inquiry question? In coming up with an inquiry question, one should consider a question which is interesting to the inquirer. The inquiry question should be an open research question. The question should give room for a number of

2.4 Consumer Behaviour & Holidays Case Study Example | Topics and Well Written Essays - 1500 words

2.4 Consumer Behaviour & Holidays - Case Study Example be able to plan for a holiday successfully since every time they do so, other more important activities come in between and make them think otherwise about having a holiday. This makes holiday to be categorized under the fourth quadrant of self-satisfaction. In this quadrant, the holiday consumer would be having information about a holiday place, they haven’t been to that place before, they haven’t planned to go there but the thought to do so might have just been an impulse one which just came immediately the thought to go for a holiday rung in their minds. They then visit the place, they might feel the place is really refreshing and good for a holiday, after that, they will decide to treat themselves in the holiday place and have some good time. Therefore this is the model of Do-feel-learn. This may contrast a bit with the CBDP model where the holiday consumer will have to recognize the need for the holiday first, they then go on an information search about the best or appropriate place they would want to go to for a holiday, they would then evaluate and analyze the various alternatives they just found from the search to decide on the best and appropriate holiday purchase, they then make the decision to make the appropriate purchase which is making the decision to visit the place of choice, and finally have a post-purchase evaluation on whether the holiday place of choice was the best or failed to meet the expectations (Schiffman, Kanuk, & Hansen.H, 2008). The consumers who use the CBDP model therefore seem to be those consumers who are keen about what they purchase before they do the purchase. They most of the time work on a budget and would choose what will fit in their budget. This therefore is a more appropriate way to do a holiday purchase than to just carry out a blind purchase on something you have no idea about. Consumers normally carry out information search for all the products before they make the purchases. The information search on these

Visual Analysis of Painting II Essay Example | Topics and Well Written Essays - 1000 words

Visual Analysis of Painting II - Essay Example The first impression created by the painting is of an expansive, deep-red sunset above a stormy ocean, which indicates an approaching typhoon. On closer inspection, one can notice a ship sailing off in the far distance. The masts seen on the ship are crimson-red which matches the blood-red color seen in the sky, as well as the sickly copper hue of the ocean that blurs the lines between a number of objects seen in the painting. The sails of the ship have not been unfurled. This indicates that the ship is bracing for an impending typhoon. In the foreground of the painting, there are a number of floating bodies. It is worth noting that their chained feet and hands as well as their dark bodies show that they are slaves who have been tossed overboard from the ship in the far middle-ground. An even more careful look indicates that there are sea monsters and fish circling in the water, probably in the process of attacking the drowning slaves, and there are also sea gulls which are circling above the chaos. The central focus of this painting has been placed on the interactions of a number of colors. Some defined brush strokes are clear in the painting hence the figures, colors and objects are indistinct. To a certain extent, objects have been outlined by their distinctive colors in the artwork. There are some objects such as the incoming storm and the bodies of the slaves which have no genuine border at all. They have been specifically defined by the contrasting pigments around them. The most visible colors are the maroon color.

The guiding aim and abiding concern of Corporate culture Essay

The guiding aim and abiding concern of Corporate culture - Essay Example Corporate culture has an influence on how the members of an organization conduct themselves in almost every aspect of their lives, in respect to their work, to create a good image. It is this behavior which comes to affect how employees interact with their fellow employees, all their clients (whether large or small), and those people who have an interest in the organization (whether they are shareholders or stakeholders). The corporate culture of an organization can also be defined as the values that contribute to the creation of an environment that is conducive both psychologically and socially and enable employees to work effectively without worrying about any conflict related to their work procedure. These values are based on the knowledge that has been gained in the history of the organization from its founding as well as the existing knowledge of the organization, which form the philosophies that hold the organization together. There are certain instances, however, where there m ay be many, different conflicting, cultures within an organization, and this usually occurs especially in the large organizations, because of the different paths that are pursued by the various management teams in achieving the goals that have been set for the organization. Corporate culture is an extremely complex phenomenon within an organization, and it affects those who are employed by it in their work lives in various ways. When one considers corporate culture, one will realize that it may have both positive and negative effects on the individuals involved. It is these effects, among others, which will be discussed in this paper. While, in most cases, it is the management of an organization or corporation which plays a crucial role in the creation of the corporate culture of the organizatio

Bartleby the Scrivener Essay Example | Topics and Well Written Essays - 500 words

Bartleby the Scrivener - Essay Example The symbolism of the food had important meaning in the story. Bartleby was not attracted to food, which could symbolize greed. This was subtly shown in the story by the author when he named the two other scrivener after food ( Ginger Nut and Turkey ). I was struck by the details of the scenes and puzzled at first about Bartleby. Later on, I realized that the lawyer who seemed like a decent person also used food to bargain with Bartleby. The lawyer was thinking that for a few morsels of food, he could have a peaceful conscience, thereby revealing the materialistic attitude of the lawyer. As for Bartleby’s attitude to refuse doing his job by politely saying â€Å" I prefer not to† , the issue is not all about laziness or being obstinate. It was Bartleby’s philosophy towards life that forebodes something in his past that could have made him a beaten down man .Maybe the drudgery has gotten to him and broken his spirit causing him to have passive resistance to almost everything in his life. This is what makes the story enigmatic. In the second half of the story, the lawyer is trying to remove Bartleby because he feels that Bartleby is negatively affecting his business. He is just sulking in one corner of the office the whole day. Later, the lawyer moved his office and the new tenant at the old place kicks Bartleby out. Bartleby just hangs around the hallways of the building like a specter – after all, where would he go? After some time, the lawyer finds out that Bartleby was arrested and jailed for this behavior .Later the lawyer visits him in jail but Bartleby is not interested in his concern. The second time the lawyer visited him, he has died in the yard. He died in jail because he â€Å"would prefer not to† eat. I felt the story had come to a sad conclusion until the lawyer informs us that Bartleby once worked at the Dead letter office. Bartleby found his existence meaningless after coming from there, burning letters sent to

War of Talent in Globalization Essay Example for Free

War of Talent in Globalization Essay Today, with a number of changes taking place in the world, one thing has become a clear reality that countries have changed their policies and criterion because of increasing waves of international competition. Talent hunt on the international scale is something almost every single nation, especially the developed world, is conscious of. The competition to hunt talent for the local economy is so remarkable that countries like Germany, famous for its tradition phobia for immigration, have shown inclination to attract foreign people to their country. Moreover, countries like China and Korea have started working in the same direction. Australia and Canada can be placed in the first row of the race, though. This hunt for talent has become very swift in the present times though it is not something new. According to David (2006) around 70% professionals working in science and engineering department of U. S. are natives of non-OECD (Organization for Economic Cooperation and Development) countries. Additionally, a great portion of expatriate professionals that come to the OECD are from developing countries. About half of the total students in OECD countries are from the developing world. It is estimated that almost in every 10 tertiary educated grown-ups, who was born in the developing world, was living in U. S. Australia, Canada, or Western Europe in the year 2001. As shown by studies of World Bank and IMF, there is high correlation between talented people with sound education and legal migration. The rate of legal educated migrants is 4% higher now than it was ten years ago (37% and 33% respectively). Moreover, highly-skilled workers’ migration is another portion of the pie that is picked by the developed world. For examples, around 600,000 highly-skilled professionals work outside their native country, at any given moment, on temporary visas. The number of students (both men and women) studying at graduate and under-graduate level abroad has also almost doubled now (1. 6 million) as compared to 20 years ago. This is all because global climate for economic warfare has changed. For example, according to World Bank’s development research group’s director L. Alan Winters, worldwide migration of people to the OECD countries is to life up overall welfare of the world. If these countries increase migration by 3%, the world welfare would grow by 150 billion dollars which would be a much better gain than removing all kinds of restrictions on trade activities; and highly skilled workers come in the most affective category of this increase in migration . According to the author such terms as brain drain, war for talent should be discarded by the entire world because there is a more positive approach that the entire world can take of such programs as high-skilled migration (HSM), because by such programs all the countries can mutually benefit from exchange of knowledge. Although it is right that less developed countries are more at stake of loss by programs like HSM, the world should create an environment where positive-sum can benefit all. What is a point of regression here to the present writer is that either is it the label of HSM or war for talent, one thing is quite clear that developed countries are attracting professionals to their lands for their own good. Then, I must ask, how is it possible to abandon such terms as represent the situation clearly? One more disagreement that I would raise here is that David (2006) has provided the current picture of what is happening in the world regarding talent, how, then, can it be rational to be only imagine that the more powerful countries would initiate efforts by which developing world can benefit? Although this is right to bring ideas about how the world should be but staying away from reality is more dangerous. For example, the writer himself presents the case of Africa and Caribbean where educational system and health care have been hollowed out. Therefore, to me war of talent hold absolutely good in today’s context of globalization and should be referred to wherever necessary.

Texting While Driving Essay Example for Free

Texting While Driving Essay While the ability to communicate away from our homes or work has become a vital tool to connect with family, friends, and emergency management agencies, it has also evolved into a tool of great danger when used while operating vehicle, particularly texting while driving. Texting while driving has become as dangerous to driver and passenger safety as are people driving under the influence of alcohol or a controlled substance. The number of teens killed because of texting while driving has now surpassed the number killed while driving under the influence of alcohol according to Alcohol Problems and Solutions. The website notes that, â€Å"Driving a vehicle while texting is six times more dangerous Than driving while intoxicated,† according to The National Highway Traffic Safety Administration (NHTSA). In a Centers for Disease Control survey conducted on texting while driving, 69% of people owning a cell phone admitted to texting while driving within the 30 days prior to the survey, (CDC). If texting while driving were punishable by law, 69% of all drivers owning a cell phone would be committing a crime. There needs to be strict laws passed in every state that are strictly enforced by law enforcement. Mississippi is one of only nine states that does not have full bans on texting while driving according to a report from MDOT on distracted driving, documented on WLBT Channel 3 News. In states where full texting while driving bans are enforce, the rate of accidents and fatalities has decreased significantly such as in Syracuse, New York where they experienced a 32% decrease in cell phone use and texting (NHTSA). In Hartford, Connecticut they saw a 57% drop in handheld cell phone use and a 72% drop in texting while driving (NHTSA). With these new statistics, NHTSA is planning to expand its campaign to ban cell phone use while driving in a nationwide effort as documented in the journal released in The State of the Nation of Cellphone Distracted Driving from the National Safety Council as posted on their website. In an article titled, Texting While Driving, found in Issues and  Controversies, critics Argue that bans placed on texting while driving are pointless and it is not something easily enforced. The critics believe that it would be easy to mistaken a person simply looking down for someone texting while driving. The supporters of bans on texting while driving feel that the danger is not to the driver that is texting, but to the innocent drivers, passengers, and pedestrians. They believe that the potential danger is equal to that of a drunk driver or someone driving under the influence of a controlled substance. Some alternative solutions could be used instead of full bans on cell phone use while operating a motor vehicle, but few of them offer any real safety measure. It would be possible to write a ban that prohibits cell phone use while driving only and not when at stop signs or red lights for example. However from my own personal experience, particularly being a passenger riding with my husband, even using cell phones while stopped causes safety risks and distractions on the roadway. As a passenger I am usually the one hollering the light is green or there is a car behind us, because he is delayed in his response to the change in the flow of traffic from pausing to use his cell phone. If you are distracted at all while driving you cannot react in a timely manner to the things unfolding around you. For example, if an ambulance or other emergency vehicle needs to pass and you are zoned out, because you are texting at a stop light, then someone needing emergency assistance would delayed in getting the help needed. It all comes down to driver responsibility. If drivers cannot act responsibly behind the wheel then other measures have to be taken such as new laws put in place to protect the innocent people from the irresponsible drivers on the road. If there is anything people are doing to cause a distraction to themselves or another driver, then there should be fines, penalties, and punishments that hold drivers accountable for their actions on the roadways at all times. Works Cited The National Highway Traffic Safety Commission Site. Alcohol Problems and Solutions, 2013. Web. 23 Oct. 2013. Centers for Disease Control Site, www.cdc.gov, 2013. WLBT Channel 3 News Site, MDOT Distracted Driving, 2013 Web. 17 Apr. 2013. National Safety Council Site, The State of the Nation, Cellphone Distracted Driving, 2013 Web. n.d. 2013 Drew Evans personal driving experience used for field research. Issues and Controversies, Texting While Driving, 2010 Web. 11 Oct. 2010

Gillette Fusion Case Study

Gillette Fusion Case Study Introduction Gillette holds leadership market share which is 70% within the razors market (PG 2008). The companys success has been created by regular product innovations and prestigious campaigns in order to boost the sales. However, one product namely Fusion, which is the first five bladed razor has captured 55% of all new razor sales in the US just four weeks after launch (Datamonitor, 2008). What is more, Fusion was expected to be Procter and Gambles fastest ever product to reach a US$1 billion in sales (Datamonitor, 2008). This paper will focus on why it is so important to move customers to Fusion and how to attain and promote this migration. Why Gillette is so desperate to move all customers to Fusion The Boston Consulting Group matrix provides a framework for allocating resources among different products. This technique is useful for multi-divisional and multi-product companies such as Gillette since it allows them to compare different products and decide where to invest the money. As can be seen above single blade razor is a dog which means that this product has a low market share and low growth rate and it do not generate large amount of cash. However, dogs can turn out to be a cash trap since Gillettes money can be tied up there with no potential for the future increase. Furthermore, Mach 2 double blade razor is between being a dog and question mark but due to market saturation and product advancements Mach 2 soon will be a dog with low market share and growth. Mach 3 triple blade razor on the other hand, is between a question mark position which is low market share but high market growth rate and a star. Star can generate large sums of money because of its strong market share but at the same time can consume a lot of resources due to high growth rate. Mach 3 has the potential to gain market share and become a star however, Gillette found out that when Mach 3 did not become a market leader there was a possibility that it would become a dog with a little market growth. As a result, Gillette focused all its attention on Fusion which is between being a star and a cash cow that gives greater return on assets than the market growth rate. Consequently, Gillette analysed the BCG matrix and decided that the company needs to persuade all the customers to buy Fusion in order to achieve a status of cash cow for this product and bring continued profit with relatively little investment in the future. Furthermore, according to Armstrong and Kotler (2008) the best way for Gillette to achieve that position was to introduce new product in this case Fusion that outdate the existing ones Mach 3 Mach 2 and single blade razors. Therefore, Gillette is using positive cannibalization practice. This means that the company is focusing its marketing resources on switching its own customers from Mach 3 to more profitable Fusion line instead of trying to gain more market share from competitors (Ritson, 2009). In the long run this is more effective strategy as it is cheaper for Gillette to market to existing customers and easier to covert them than anyone else (Holland 2008). The marketing plan Marketing mix is a part of marketing plan that involves different techniques to influence perception favorably towards the product (Keller Kotler, 2006). The main parts of marketing mix are four Ps which are known as Product, Price, Place and Promotion: Product: Gillette Fusion is the first shaving system for men that combines revolutionary blade technologies on the front and on the back (Gillett, 2008). Price: The next part of the marketing plan is the pricing strategy as this will indicate what kid of ROI (Return on Investment) the company will have (Dewhurts Burns, 1989). However, the charge has to be competitive but still allow the company to make a reasonable profit (Barrow et all 2005). In this case reasonable will depend on the customer. Gillette charges 40% price premium over Mach 3 and to persuade its customers to switch for a Fusion the company needs better communication. This means by educating existing consumers on product advancements and improved shaving performance, only then higher price can be justified. Place- Distribution as shown below Instead of selling directly to the consumer Gillette sells through an intermediary such as a wholesaler and retailer who resell companys products Fusion razors. Promotion Marketing communication which is a different term for promotion constitutes part of the marketing mix. It is not a single entity but rather, involves a wide range of activities that aim to convey marketing messages to target audiences (Pickton Broderick, 2001). Those activities can be classified into four overlapping heading. To promote the migration from older Gillettes products to Fusion the company can use sales promotion. That means launch an introductory promotional discount joined with a competition with entry via product purchase. This could grab the attention of male consumers and encourage existing to switch. Another idea to convince existing consumers to use Gillette fusion is to advertise it for different parts of the body and not only for the face. The advertisement can be supported by online campaign (interactive videos) which will encourage the clients to use Gillette razors to shave for example their armpits. Finally, new form of public relations should be used to spread the word via blog. Gillette could create a shortlist of influential bloggers that are male between 18 and 35 years of age. Then, the company would send them a gift pack including Fusion razor, shaving gel and aftershave with some background details of the product. Further, Gillette could influence them to use it for a short period of time and write about their experiences on their blogs. As a result, this could promote migration of companys existing customer base to Fusion from the older razor products. Conclusion After detail analysis it can be concluded that Gillette wants to migrate companys existing customer base to use Fusion. Since Fusion is perceived as a cash cow which brings continuous profits with relatively little investment in the future. Furthermore, the best way to attaining a massive migration to Fusion will be by sales promotion, online advertising and writing blogs. Consequently, massive migration to Fusion will be achieved. References: Armstrong, G. and Kotler, P. (2008) Principles of marketing 13th ed., New Jersey, Pearson Prentice Hall Aaker, D. A. (1995) Strategic Market Management, 4th ed. John Wiley Sons, New York. Barksdale H. C. and Harris C. E (1982). Portfolio analysis and the plc Long Range Planning, 15(6): 74- 83. Barrow.C.Barrow.P.,Brown,R.,(2005) The Business Plan Workbook, 5th Ed, Cambrian Printers, Wales. Burns.P. (2007) Entrepreneurship and Small Business, 2nd Ed, Palgraive Macmilla, New York. Datamonitor, (2008) Gillette Fusion case study: developing a US$1 billion brand available from http://www.market-research-report.com/datamonitor/CSCM0171.htm (accessed 2 December) Dewhurts.J.Burns.P.,(1989) Small Business Planning Finance and Control , 2nd Ed, Macmillan Education, London. Gillette (2008) P G Annual Report available form http://www.scribd.com/doc/5892225/PG-2008-Annual-Report (accessed on 2 December). Holland A. (2008) Sherpa Blog: Quick, Easy Step to Increase Repeat Buyers (Profits) Real-Life Marketing Story available from http://www.marketingsherpa.com/article.php?ident=30687 (accessed 3 November). Keller K.L. Kotler,P (2006) Marketing Management, 12th Ed, Pearson Education, New Jersey. Kotler P. Armstrong G. Saunders J. and Wong V. (1999) Principles of Marketing, 2nd European edn, London: Prentice Hall Europe. P G (2008) Annual Report overview 2008 available form http://www.pg.com/annualreport2008/financials/mda-overview.shtml (accessed 3 December) Pickton D. W. and Broderick A. (2001) Integrated Marketing Communications, London, Financial Times Prentice Hall. ch. 1. Ritson M. (2009) 5 Reasons Gillette Is The Best A Brand Can Get available from http://www.brandingstrategyinsider.com/2009/06/5-reasons-gillette-is-the-best-a-brand-can-get.html (accessed 3 December) Shimp T . A (1997). Advertising and Promotion and Supplemental Aspects of Integrated Marketing Communications, 4th ed, Fort Worth: Dryden Press.

The Value Of Marks And Spencers

The Value Of Marks And Spencers Marks and Spencer the giant in UKs high street history started its journey in 1884 which leads the retailers in Uk who has the number of visiting customers over 21 million per week with over 70,000 employees working in around 900 stores all over the world with 600 stores in uk and above 300 in over 40 countries ( Marks and Spencer , 2010) since the origination of marks and spencers had grown as a global retailer and increased its strength to strength by increasing the stores all over , and getting closer to the customers , since 1920, Marks and Spencers has bought its goods directly through the manufacturer using the trademark name as StMichael and became a public company in 1926 with its first store opening in 1930 in London , from then the organisation has grown step by step fulfilling the needs of public, From then MS has become the Brittans leading organisation providing wide range of products and services to the customers worldwide. Marks Spencers has wide range of products li ke clothing,footwear,gifts,bakery,houseappliances,electricals etc.Where 17% of the clothing market in Uk is in hold of Marks and Spencers .Softgoods such as clothing and household appliances account about 58% of the companys sales and almost 42% of the sales come from Food and Wine .The reputation of marks and spencers increased day by day due to its customer friendly techniques.The goods that are sold by marks spencers have excellent value and quality which increased the reputation and brand value which made Marks and Spencers as the best retailer in Uk. The headoffice of Marks and Spencers is located in Paddington station, London, UK. The Marks and Spencers store that is located in Marble Arch, London holds the Guinness record for having the highest revenue per square foot considering any stores all over the world. Britain called as home of shopkeepers and for sure Marks and Spencer can be called as the leader of the shop keepers in UK. AIMS AND OBJECTIVES: This research is aimed to show how Marks and Spencers could be by 2030, and what are the strategies Marks and Spencers need to follow to attain a sustainable position in the market and the ways it need to save its reputation , and the role of Human recourses Management for the sustainable growth . This researchs objective is to interlink the role of HRM and Scenario Planning on Marks and Spencers and show the picture how Marks and Spencers would grow when both scenario planning and HRM work effectively, and even to show the other side of Marks and Spencers by 2030 when the management doesnt have a specific strategy with a normal team of HRM. This research even shows how marks and Spencers can increase its range in different business fields in different countries, and how it can be the leading shopkeeper in the world by 2030. LITERATURE REVIEW: Scenario planning is defined by many authors in different ways, Ringland defined scenario planning as the part of strategy planning that relates to tools and technologies for managing the uncertainties of the future (Ringland, 1998) Scenario planning is defined by Schwartz as tool for ordering ones perceptions about alternative future environments in which ones decision might be played out- (Schwartz,1991). According to shoemaker (1995), scenario planning is a disciplined process for imaging good future in which organisations outcome is calculated. Scenario planning for the years has been proven that the technique to overcome the uncertainties and identifying the critical future and investing the loop holes in the organisation-(Kahane, 1999). The changes in the environment and the financial crisis may lead to degrade the market situation. Fleming believes that this type of situation cannot be overcome easily and the public policy should concentrate on transformation of the political economy- (David Fleming, 2001). According to Deming, a change is necessary when the economy is in a down-hill-slide and he even argued that we can elevate our economy with specialized services and products. This change will require knowledge .in other words, our problem is education and development of a culture that puts value on learning (Deming, 1994). According to Edgar da Cruz Souto Gomes, modern companies pay attention towards their human resources. The one who is able to enable them, coordinate them and take in to their expectations are able to gain market share. According to Thompson the main aim behind PEST analysis is generally economic conditions affect both on cost and demand even they effect on the success and profits-(Thompson, 2002) In an organisation such as Marks and Spencers training for the employees should be carried out in a highly specific way in such a situation the role of HRM is crucial. The designed programmes for the employees should be in such a way that it should satisfy both the organisation and the employees. According to McGhee and Thayer in 1961trainingmust be identified and performing different level of analysis such as organizational, operational and individual analysis. In training needs analysis (TNA) method and technique are often used in the journals by the authors such as Chiu, et al, 1999, Ford, 2002. According to R.R.Yeleti manager in Marks and Spencer the Human Resources was well established and the way it approaches is simple as the role of line manager to customer service assistant is to improve the quality of Marks and Spencer. And for the growth of the organisation Marks and Spencer need to follow SMART. In general SMART is used as the goal setting tool for the organisation. And R.R.Yeleti also discussed about Plan-Do-Review-Revise which is being followed by the organisation. According to him it is a tool that can be used in many ways and in many situations for setting a plan for the implementation of project and process of simplifying the problems. RESEARCH QUESTIONS: 1) What are the scenarios that Marks and Spencer need to follow by 2030 to attain a sustainable position? 2) What is the role of HRM in Marks and Spencer for the growth of the organisation by 2030? SMART: the goal setting tool for Marks and Spencer. Goal setting of Marks and Spencer is achievable only when they had the vision. The research analyses the need for developing its HR team by 2030 and developing some strategies for overcoming the competition which they are facing now and the need for changing its brand value which willt be goals for the organisation. Some areas where Marks and Spencer need to consider before setting the goals FROM THE MARKS AND SPENCER PRESPECTIVE: Explore what you need to set as target through the heart of Marks and Spencer keeping in mind the trusted customer base. How to function the leadership? The line managers and senior managers should have discussions on the needs that they are to be achieved? Need to maintain the database regarding the feedback from the customers and even from the staff regarding the performance measurement. Direct and indirect feedback within Marks and Spencer What is the best way to demonstrate and add value to the organisation? PERFORMANCE ANALYSIS WITHIN MARKS AND SPENCER Considering the past feedback from colleagues and other databases which will give a chance to look the future. Marks and Spencer need to review on own strengths and areas of development. Marks and Spencer need to finalise the results for various questionnaires and what does the results show? What feedback did Marks and Spenser receive from its suppliers regarding its retail business and what are the ways it can develop. PLAN TO ACHIEVE THE TARGETS: Considering the targets and after setting new goals then Marks and Spencer need to put up a plan together by the management. I recommend the following goal setting plans in this research. Make a detailed Plan: For achieving the goal the process should not slip or advance from the time limit. Marks and Spencer should tell its customers only when they are sure that they can help to achieve the goal. Dead Line: Marks and Spenser should have a dead line to track the status for example if they had a goal of opening 100 new stores all over the world they should have a dead line for achieving that, the dead line should particularly specify the year when Marks and Spencer are going to achieve the target so that they will be able to track the path they are in. Visualise the goal: Marks and Spencer should visualise the goal as if they are creating the future history. Marks and Spencer should be able to feel the change they are going to show in the future to the public so that the target can be achieved easily. Marks and Spenser should be able to feel and sense the taste, smell and should be able to experience the outcome. Direct / Indirect support: Marks and Spencer should be able to keep a note of people or groups who could support Marks and Spencer to achieve the goal. What does the supporter need from the organisation to support Marks and Spencer? The supporters might be supporting the organisation directly or indirectly. And the organisation should be able to help the supporters which will indirectly help Marks and Spencer. Overcoming Obstacles: Even they follow the actions according to fixed targets and goals they may have some obstacles such as political and economical issues. To overcome such obstacles Marks and Spencer should be able to face with a never give up attitude which will make the organisations dreams come true PLANS DO REVIEW REVISE IMPROVE (PDRRI): The plan do review revise improve is generally opted by the organisations for the continuous development. Marks and Spencers can use this tool in creating a path to fulfil the goals. Planning a project by Marks and Spencer Reviewing the effectiveness during the implementation and completion Revising the adopted changes Making changes to improve The success of the assigned goal of Marks and Spencer come true only when the staff feel responsible for the implementation with a plan , making use of the direct and indirect help from the stake holders in all stages to improve the quality. PLAN: Marks and Spencers should be clear about the plan DO: Implementing the strategic planning for carrying out the plan REVIEW: Marks and Spencer should be able to draw the conclusion from the implementation of strategic planning IMPROVE: How can Marks and Spencer improve? Improving the assigned plans for the better outcome. A goal without any specific plan just remains as goal .Marks and Spencer has vision , intentions, ideas, dreams which will make the goals come true by 2030 if they are SMART. SMART is in general Specific, Measurable, Achievable, Realistic and Time bound. SPECIFIC: A specific goal has a much difference when compared to a general goal, a general goal for Marks and Spencer would be internalization. A specific goal would be different from internalization and the specific goal would say setting up a team to calculate the business levels in particular countries where the business is planned. MEASURABLE: Marks and Spencer need to concentrate on measuring the progress towards attaining the goal , Marks and Spencer need to measure the progress, whether they are on track, and reaching the target dates, and experience the effort to reach the organisations goal, and asking questions themselves such as how much? How many? ACHIEVABLE: It is important to Marks and Spencer to ensure that the goal they set is achievable not impossible. It would be a wrong assumption if they set a goal to attain profits of 50% in a recession which is impossible .instead they can have achievable goals such as market segmentation expanding the market opening new stores and being a tough competitor to its competitors. REALISTIC: Marks and Spencer should be realistic in the goal they choose and they should be able to represent their goal in highly realistic way that it is achievable and they would be only one who can decide whether the goal they set is high, realistic and achievable. TIME BOUND: Marks and Spencer goals should be grounded within a time frame. With no time frame there is no sense of urgency. If Marks and Spencer has a goal of opening 100 new stores, when do Marks and Spenser want to open new stores by? In next 10 years wont work. But if you have a time frame that is by 2030. Then it is clear that Marks and Spencer set a clear time bound which will start to work on the goal. S W O T ANALYSIS: SWOT analysis shows the internal business in terms of strengths and weakness of an organisation, opportunities and threats of the external business. SWOT analysis is meant to spark the strategic ray and to calculate the facts and figures which help for the strategic planning (Mintzberg 1994).This research shows the SWOT analysis of the Marks and Spencers to analyze the current situation and to implement the strategies to give a tough competition to its competitors by 2030. STRENGTHS: Marks and Spencer has many strengths but this research focuses mainly on the brand value of the organisation and wide range of products and different outlets which help to grow the business and the range it delivered to the public. High recognition of the brand: Marks and Spencers is the giant of the UKs high street is known by everyone in the market for the quality it is providing in the past years. The brand value is high as the customers who go to the high street prefer to go to Marks and Spencers as they can finish the whole shopping in a go. Wide variety of products: Marks and Spencers had a variety of products in every store which helps the customers to choose the best, for example if we take vegetables , Marks and Spencers began to sell the vegetables and fruits over 40 years ago, they started selling fruits and vegetables such as Canary tomatoes , avocados and English apples , carrots . and Marks and spencers always relied on the farmers with good relationship from where they are able to increase the variety of products. Back in 1970s Marks and Spencers persuaded small growers of strawberries to drive their crop straight to local marks and Spencers stores. To find the perfect taste of the customers Marks and Spencers spend more than three years on testing and tasting the strawberries before launching marks and Spencers jubilee Strawberry in summer 2003. At the moment Marks and Spencers has more than 1200 suppliers with over 400 different varieties, as well as 500 different types of pre prepared fruits, vegetables and salads.( Marks and Spencer 2010) Where the other super markets fail to produce wide variety of products , which indirectly helps Marks and Spencers . Large number of stores and outlets: Marks and Spencer the giant in the uks high street history has about 900 stores all over the world with 600 stores in the Uk and above 300 in over 40 countries (Marks and Spencer, 2010). The numbers clearly say that large number of stores and outlets make the business wider and the sales even increase due to the wide range of products that Marks and Spencer has. If the stores and outlets increases the strength of Marks and Spencer goes high day by day, as it can be available to all the commodities of the people for reasonable cost and good quality. Popular designer brands: Marks and Spencer has wide range of brands which really help the organisation. For example mens wear has wide range of brands such as autograph, Bigtall, Blue harbour, Collezione, North coast etc (Marks and Spencer, 2010). Coming to women brands Marks and Spencer has different brands such as Autograph, Classic, Indigo collection, Limited collection, Per Una, Portfolio, etc( marks and Spencer 2010). Due to the wide range of brands the business of the organisation goes strength by strength WEAKNESS: Marks and Spencer even had some weakness as the other organisations had; this research mainly focuses on weaknesses of Marks and Spencer and the strategies the organisation need to follow to overcome the situation. Bad publicity as non trendy store: Marks and Spencer has a draw back in the market as the organisation is out fashioned and non trendy. Even though Marks and Spencer has wide range of products and different brands the general people has a wrong assumption that mens wear and womens wear are only for the aged people not for the teenagers and young people. These wrong assumptions are making the business low. The management should develop new strategies to focus on the sales for the young people. Even the management failed in the past years to attract the new customers, the people who had trust on Marks and Spencer from the past years still shop but the new generations are not at all interested. Some people say that Marks and Spencer is a shop for sixties and seventies but not for twenties and thirties. To overcome this management of Marks and Spencers need to come with a new strategy to attract all the age limits not losing its reputation with the present followers and they even need to develop a strategy to overcome from the bad publicity and to give great competition to its competitors such as Primark, Next, River island, oasis, Oxygen, New look, HM etc. Manual working increases the costs: Marks and Spencers had a backdrop of following old techniques rather than following the new techniques which increase the different aspects such as money, time etc. But in general the big organisations are keeping a focus on the new technologies for the efficiency of the work done. Now a days the organisations are preferring for both mechanized and automated material handling alternatives for various types of logistic operations. Most of these technologies help to increase the productivity in less span of time but the main drawback of Marks and Spencer is not utilising the technology for effective use the manual work increases the cost and reduces the work efficiency it is recommended to Marks and Spencer to use the new techniques instead of increasing the manual hours and manual costs for trading. Its just matter of time and planning to overcome this obstacle. There is no doubt that manual working increases cost. OPPORTUNITIES: INTERNALIZATION-increasing the global presence: Marks and Spencer was stabilized in UK and even it started number of stores all over the world in the 1940s.the company started trading most of its services using St.Michael brands. Using St.Michael brand the company started exported about $1,146,000 worth of merchandise. Marks and Spencers early internalisation was mostly due to domestic factors. After some dramatic changes it is clear that the expansion of the market have to come from the overseas. Labour party members were suggesting nationalising for the leading domestic retailers ( De Nardicole 1998). Internationalization was therefore seen as a tool that diverts everything from the market on the local basis. Due to the export business only few international franchising relationships are made. Importers of the St. Michael brand , who were familiar with the success of the brand in their countries started investing in the business of Marks and Spencer . In the early 90s St Michael fr anchises were operating a good business in 14 different economies. By 1996 Marks and Spencers has 645 outlets worldwide, among these 645 outlets 58% of the shares were in UK, Europe and Canada.(De Nardi-cole 1998) . The picture has changed since then at the moment Marks and Spencer has about 70,000 employees in 900 stores all over the world with above 300 stores worldwide and 600 stores in the UK. Marks and Spencer has above 21 million visiting customers per week (Marks and Spencer, 2010). In general Retailers take relatively less risk to enter the global market, Instead they start exporting and franchising their products globally. Marks and Spencer did the same thing back in 1950s but due to the significant raise in the demand by the consumers marks and Spencer can go ahead by increasing globally as it has significant purchasing power. Marks and Spencer can utilize various types of modes of entry around the world. Marks and Spencer can open its own stores around the world or throug h expanding the business through franchise agreements. Marks and Spencer has its own stores in Canada, France, Belgium, Germany, Hong-Kong, Ireland, Spain and Netherlands. Marks and Spencer have the Franchise agreement with developing countries such as Bermuda, Canary Islands, The Bahamas, The Czech republic and Israel (De Naridi cole , 1998) the company started franchising in the countries who have smaller per capita income . Marks and Spencer started growing in south Asia from 2000 . Marks and Spencer had a franchise deal with a company called planet sport. According to the market basis it started the clothing and bath items only, the franchise owner VP.Sharma said to BBC that most of the goods in India are imported from Europe so The brand name of Marks and Spencer would help the business to grow rapidly. It is a good idea to increase the Franchise as Marks and Spencer has a good reputation all over the world and it origins from the land of costly brands. By taking Planet Sport a s example Marks and Spencers has the chance of growing globally as it is recognised globally, The management need to take necessary steps to increase globally keeping in mind all the factors . The chance of growing increases only when Marks and Spencers is activated globally. A specific strategy need to be implemented by the management for the raise in the branches all over the world which will be a good sign for the organisation. MARKET SEGMENTATION: Market Segmentation is defined as the process of splitting customers in a market into different groups within which customers share similar level of interests in the same or comparable set of needs satisfied by a distinct marketing proposition. Marks and Spencer has the opportunity to increase the technique of market segmentation by increasing its branches all over the places which will increase the business, in general marks and Spencer mainly have the mega stores all over the places but they dint concentrate on splitting the customers according to the area of interest. Sainsbury on other hand divided the customers by opening new stores called Sainsbury Locals which increased the business. In the same way Marks and Spencer has the opportunity by dividing the customers by establishing small shops which will reduce the maintenance cost and increase the profits as the manual power will gradually decrease when compared to mega stores and even the investment on the p ublicity will be less , keeping in mind all the features it has the opportunity of spreading the business by market segmentation. THREATS: Increased competition in all areas of business: Marks and Spencer has the threat of losing its scope in the business due to the competition, the increased competition in the retailer sector is a big worry as the other retail competitors such as Asda, Sainsbury and Tesco are expanding themselves such as Sainsburys local and Tesco Express where as Marks and Spencer is still relaying on the mega stores, if the same thing goes on there is a risk of losing its reputation among the customers so it is recommended to increase the stores where they can increase the profits so the Management need to come with a new scenario to develop the risk management by increasing the stores. Marks and Spencer need to come with a strategy to overcome all the obstacles PEST ANALYSIS: PEST analysis can be defined as the Political, Environmental, Social and Technological analysis that describes the frame work of the macro-environmental factors used in the environmental scanning components of strategic management(Brenner ,1998). Figure http://www.dreamstime.com/royalty-free-stock-image-pest-analysis-image14771406 SCENARIO PLANNING: As the world progresses further into developing stage, organisations are looking for different types of new techniques which would drive the organisation; uncertainty is becoming a factor to concentrate on for the business leaders. The changes are external to the organisation but to overcome these uncertainties there should be designed solution assuming the future. The well known technique for overcoming uncertainties is strategic planning; the strategy planning alone cannot overcome Political, Economical, Social and Technological factors. Another school of strategy planning has emerged as scenario planning. Rather than predicting the future scenario planning gives the different type of stories that organisation need to follow in the critical situation. It is clear that the participation in scenario planning can have direct impact on business and the decision making techniques are directly related to the business results (Schwartz, 1991). Scenario planning was first developed by RAND corporation in the early 1940s by Kahn and he titled it as Future-now (Kahn, 1940). The intent of this approach was to produce a script which would analyze the future and produce the report regarding the business by the business professionals. Around in 1960s Kahn adopted a name called scenario 1. Lean Economy 2. Political nightmare 3. Marks and Spencer forms as a conglomerate ( low competition and trend changes in the environment) 4. High competition and trend changes 5. Hr to Hr.2 for Marks and Spencer LEAN ECONOMY: Expected global recession to hit UK in 2030 If this situation occurs Marks and Spencers should be Developing the funds necessary to overcome the situation Having a focused team with knowledge on political issues Marks and Spencers should be active politically for best result to know the policies of the government which are going to be affecting the retailers. If the recession by 2030 occurs Marks and Spencers should be able to Compare the market situation and try to be cheaper than its competitors such as Primark, Next, Oasis in the clothing segment and retailers such as Sainsburys, Tesco and Asda etc. UK: 2030, if X party which does not support the retailers is in power and if there is another recession hits UK. The X government does not have any interest to support the retailers. The X party dont have any idea of injecting money into the market even the situation is so tight which will make the situation too worse , Marks and Spencer wont be in a situation to help itself from the crisis even the organisation will find difficult to run the business effectively. Even in this situation Marks and Spencer dont want to lose its reputation in the market by showing the situation to employees and the customers. POLITICAL NIGHTMARE: Uk:2030 expected change in the politicians policies towards the retailers which make the business sink If this change occurs Marks and Spencer need to focus on the political issues Role of HRM should be active in Marks and Spencer to overcome the critical situation Marks and Spencer should be able to Change the policies according to the political issues Marks and Spencer would be comfortable with the situation only when the organisation had a specific planning. MARKS AND SPENCER FORMS AS A CONGLOMERATE (LOW COMPETITION AND TREND CHANGES IN THE ENVIRONMENT) Expected that the situation in the global market changed by 2030 and there is low competition and also trend changes in the environment then Marks and Spencers need to follow different approach to the customers. If the situation goes then Marks and Spencer should focus on how to get closer to the customers and to retain the customers by offering incentives to remain with them. Due to the low competition Marks and Spencer can opt to spend more on Loyalty schemes rather than investing the money on advertising. Marks and Spencer need to look for cost saving techniques and then pass the savings for the lower prices to the customers. Marks and Spencer should merge as a conglomerate because of the potential benefits that might be provided to the organisation. Due to the less flow of the money in the market customers and business people show the value for money Keeping in mind the present situation Marks and Spencer could form as conglomerate will lead the business of Marks and Spencer remain both profitable and efficient. Marks and Spencer should concentrate on buying the shares of the smaller businesses who are facing tougher financial stages due to the present situation, as Marks and Spencers would be capable of investing their business under the franchise would be even helpful as they can expand the business even in tougher situation like this. MARKS AND SPENCER WITH DYNAMIC APPROACH (HIGH COMPETITION AND TREND CHANGES IN A GOOD ECONOMY): If this is the situation by 2030 consumers are with high income and they prefer to have better services rather than a normal service. Marks and Spencer should be in a situation to implement new technology for the fast growing customer needs. Marks and Spencers should be able to research its competitors potential at home and abroad, and it should be able to turn the customers to its side with dynamic approach as there is a chance of high competition and trend changes in a good economy. Marks and Spencers should have the ability to purchase the products due to high demand of products as consumers demand for the innovative technologies. Marks and Spencers is in a situation where there is high competition and tremendous changes in the trend in a good economy by 2030, the organisation should be able to have the purchasing power for the innovative technologies which will help the organisation to attract new customers with high potential so that the sales increase gradually even the competition in the market is high. Marks and Spencers should even concentrate on internalization as the economy is expected to be in raise which will increase the consumers needs , Marks and Spencers even need to have a check on its own potential with its competitors due to high competition. HRM SCENARIO: HR to HR 2.0 Expect the need. Strong work force planning must be conducted. Specify the job. Make sure that right job is assigned for the right employee; jobs must be built around the people. Developing the pool Concentrate on choosing the right assessors than concentrating on the assessment technique. Measure the candidates. Receiving the new comer. Helping him to acquire the organisation culture. Examine and review. MS should be able to foresee the need of recruiting the staff for some special occasions like Christmas and New Year. As the flow of customers will be high on these occasions, more employees must be recruited. To control the situations, MS should have a strong work force planning. The right job must be assigned to the right employees to achieve the best outputs. If the HR department fails to assign the right jobs, it will be of no use even if they best employees. The jobs must be built around the employees. It is very much important to develop the pool to easily filter the better workforce. The HR department should concentrate on choosing the best assessors rather than concentrating on the techniques they use to assess the employees. If they can assess the employees, then they